2012 Top Private CMO Rankings

Featured Executive:

Mark Greatrex


Mark Greatrex is senior vice president, chief marketing officer for Cox Communications. In this role, he is responsible for overseeing all marketing activities including customer value management, branding and advertising, research, pricing and bundling, product and competitive marketing, business-to-business marketing, acquisition and retention marketing, and marketing communications. Greatrex is also charged with ensuring strategy alignment with the Strategy, Product and Technology leaders.


Greatrex has more than 25 years of marketing experience for consumer brands. Prior to joining Cox, he served as senior vice president of Global Still Beverages at The Coca-Cola Company where he was responsible for a $7 billion portfolio of beverages. During his five year tenure at Coke, Greatrex held a variety of senior-level marketing positions. His accomplishments included growing the still business category by 26% through the successful execution of marketing programs such as Powerade’s FIFA World Cup and the international launch of glaceau vitamin water. Additionally, Mark pioneered Interactive Marketing at the company, which included building a global digital platform, developing a mobile marketing strategy and expanding customer relationship management and loyalty areas. His work drove major gains in marketing productivity and built critical new marketing capabilities.


Prior to the Coca-Cola Company, Greatrex was executive vice president of Brand Marketing at America Online (AOL) where he was responsible for marketing AOL’s broadband and dial-up Internet access services across a portfolio of brands, comprised of more than 30 million subscribers. He was also responsible for developing, launching and marketing a variety of premium Internet subscription services including AOL's Safety & Security Center, AOL Voice Services, digital music and AOL Latino. In addition, Greatrex provided leadership for various pricing strategies.


Before joining AOL, Greatrex was a part owner and company officer who led marketing and sales operations for Eagle Family Foods, Inc. He began his marketing career at Unilever PLC in 1984 and held general management and marketing roles of increasing responsibility during his 16-year career with the company culminating with his promotion to vice president and general manager of Lipton Tea’s US operations.


Greatrex holds a Bachelor’s Degree in Economics from the London School of Economics and a Master’s of Business Administration from New York University’s Leonard Stern Business School.

2012 Top Private CMO Rankings

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There are over 50,000 Chief Marketing Officers and Senior Marketing Executives in the United States. Only the very best are awarded the distinction of being a part of ExecRank’s “Top Marketing Executives” for 2012. As always, there was a premium on experience, but also on innovative engagement strategies that broke through the clutter and yielded a substantial return on investment. In addition, this year in particular there was a heavy emphasis on social media marketing, mobile marketing, and strategic partnerships. Special consideration was also given to marketing executives active giving speeches, serving as board members, and those that released a book this year. The Marketing Executives that made this list represent the best of the best in marketing management and leadership for 2012.

Marketing executives were ranked according to our patent-pending proprietary Marketing Executive Ranking Algorithm that calculates points for 24 key categories, in addition to the insights and feedback from evaluation committees featuring some of the world’s most renowned business leaders. Like all of our position specific ranking algorithms, the Marketing Executive Algorithm serves as an objective standard for executive performance and is designed to produce results that act as leading indicators for future executive and team performance. Feedback from award winners includes:

Tom Nightingale, President, Sales and Marketing, ModusLink Global Solutions“It is great to see that ExecRank has produced a credible means to analyze the wide variety of marketing techniques that exist across so many industries and produce a best-in-class rating system removing the subjectivity that has historically existed.”

Diane Dietz, EVP & Chief Marketing Officer, SAFEWAY INC.“I’m honored by the recognition and pleased to be counted among a roster of CMO’s managing some of the finest brands in the world.”

Deborah Meyer, SVP & CMO, Pulte Group“It is great to be included on this terrific list of thought leaders in marketing and see that ExecRank has incorporated criteria that reflect the evolving focus of our work as CMOs.”

Eric Waller, CMO, Health Management Associates“I am humbled to be on a list with such outstanding individuals who are tackling some of the most complex marketing challenges ever faced.”

Tobias Lee, CMO, Thomson Reuters Tax & Accounting“It’s an honor to be recognized by ExecRank and to be included amongst such distinguished company.”

Jeff Cohen, CMO, MonaVie“I am extremely honored, humbled and grateful for the recognition by ExecRank for making the TOP CMO for 2012.”

See more praise and media mentions for ExecRank Marketing Executive rankings…

2012 Top Private Company CMOs

1. Mark Greatrex, Cox Communications, Inc. 2. Michael Clinton, Hearst 3. Partha Bose, Oliver Wyman
4. Todd Pendleton, Samsung Telecommunications, Americas 5. Dana Birkes, The Flintco Companies 6. Jeff Berardi, K&L Gates LLP
7. Allen Chichester, Barnes & Thornburg LLP 8. Rob Gittings, PricewaterhouseCoopers 9. Naomi Troni, Havas Worldwide
10. Marie Chinnici-Everitt, DTCC 11. Brian Beitler, David’s Bridal, Inc. 12. Walter Levitt, Comedy Central
13. Matt O’Toole, Reebok International, Ltd. 14. Katherine D’Urso, King & Spalding LLP 15. Anne Malloy Tucker, Goodwin Procter LLP
16. Ed Baker, American City Business Journals, Inc. 17. Amy Fowler, Mintz Levin Cohn Ferris Glovsky and Popeo PC 18. Robert Baginski, Monitor Group LLC
19. Ash ElDifrawi, GoGo LLC 20. John Hanratty, Travel Impressions 21. Kimberly Steimle, Suffolk Construction
22. Cindy Cook, Cengage Learning 23. Andrew Flack, Hilton Hotels 24. James Speros, Fidelity Investments
25. Mark Taylor, Rosetta Inc. 26. David Stever, Ben & Jerry’s 27. Chip Coyle, Infor
28. Jim Freeze, Aspect Software, Inc. 29. Lisa Calvo Haas, Cozen O’Connor 30. Eric Fletcher, McGlinchey Stafford PLLC
31. Sally Feldman, Skadden, Arps 32. Michael Hobson, Mandarin Oriental Hotel Group 33. Michael Miller, Hyper Marketing, Inc.
34. Jack Bowen, Education Management 35. Ben Craner, Café Rio, Inc. 36. Stephanie Goldstein, Wilmer Cutler Pickering Hale and Dorr LLP
37. Jonathan Muhtar, Captain D’s 38. Victoria Spang, Sheppard Mullin Richter & Hampton LLP 39. Barbara Sessions, Winston & Strawn LLP
40. Elizabeth Francis, Gilt Groupe LLC 41. Maureen Migliazzo, DLA Piper LLP 42. Timothy Kopp, ExactTarget, Inc.
43. Nancy Altman, ShopKo Stores 44. Daniel Foster, Megapath Inc. 45. Amy Kennedy, Ebates.com
46. Deborah Roth Grabein, Andrews Kurth LLP 47. Kevin McMurdo, Perkins Coie LLP 48. Chris Tomasso, First Watch Restaurants, Inc.
49. Marie Lerch, Booz Allen Hamilton 50. Dave Whitten, The Nordam Group 51. James Durham, McGuireWoods
52. Serge Exshaw, MAQUET, Inc. 53. Joan Khoury, LPL Investment Holdings 54. Timm Bledsoe, Turtle Top
55. Kathy Calta, Vertis 56. Christopher Perini, Insurance Services Office, Inc. 57. Jason Bovis, Akerman Senterfitt LLP
58. Greg Regian, FOCUS Brands Inc. 59. Amy Maniatas, National Geographic Society 60. Sue Brelus, Thompson Hine LLP
61. Jamie Gorski, Bozzuto’s 62. Joel Hackney, Avaya 63. Kathy Juve, 24/7 Inc.
64. Maura Brandt, Miller & Chevalier 65. Kelly Largey, Fish & Richardson PC 66. George Pastrana, ACH Food Companies Inc.
67. Andre Jacquet, Brightstar 68. Kurt Schwartzkopf, Kroenke Sports Enterprises 69. Tammy Barboni, Baker Tilly Virchow Krause, LLP
70. Jim Schiefelbein, Baird & Warner 71. John Galloway, Hard Rock Café International, Inc. 72. Scott Vogel, Oreck Corporation
73. Carol Godfrey, Southwire 74. Wendy Taylor, Dechert LLP 75. Chris Boone, BancorpSouth Insurance Services, Inc.
76. Dennis Brown, Interstate Battery System International 77. Louis Cona, Advance Publications (Conde Nast Publications Inc.) 78. Lawrie Ferguson, Coast Capital Savings
79. Stacy Dewalt, Learning Care Group 80. John White, US Xpress Enterprises 81. Francesca Schuler, BevMo!
82. Robert Howey, The Republic Group 83. Mark Rothwell, Dean Health System 84. Arthur Schleifer, Gold Key – PHR Hotels and Resorts
85. Frank Hamlin, Guitar Center 86. Chris Stockwell, GEI Consultants Inc. 87. Mark Messing, Duane Morris LLP
88. Barry Nelson, NewPage 89. Tamara Ward, Camping World Inc. 90. Hans Haglund, Patton Boggs LLP
91. Laurie Robertson, Baker & McKenzie 92. Matthew Sherman, Quarles & Brady LLP 93. Courtney Chiang Dorman, Wilson Sonsini Goodrich & Rosati
94. Dean Evans, Subaru of America, Inc. 95. Jon Wendel, Hy-Vee 96. Lynn Kirk, Cooley LLP
97. Ed McNamara, Software House Intl 98. Felice Wagner, Sutherland 99. Christophe Coudray, Kaz Inc.
100. Abby Aurbach, Television Broadcasts Limited 101. Beth Bernitt, HOK 102. Damien Cohen, Holland and Knight LLP
103. Peter Reiner, Toys “R” Us 104. Joe Calve, Morrison & Foerster LLP 105. Paul Fowler, Axway Inc Ltd
106. Debbie Krieps, Mesirow Financial Holdings Inc. 107. James Ward, Doner Agency 108. Cindy Mannes, Arrow Exterminators
109. Jody Bilney, OSI Restaurant Partners 110. Julie Gilbert, Locke Lord Bissell & Liddell LLP 111. Marcia Jeffers, Sills Cummis & Gross PC
112. Bruce Morton, Allegis Group 113. Scott Kilburg, Foley & Lardner LLP 114. Katherine Hollar, Lathrop & Gage LLP
115. Ian Arthur, Intrawest Corporation 116. Jose Cunningham, Crowell & Moring 117. Michael Hertz, White & Case LLP
118. Diana Hovey, Corner Bakery Café 119. Steven Phelps, NASCAR 120. Eric Cosway, Quantum Digital
121. Linda Bartman, Classified Ventures, LLC (Cars.com) 122. Rene De Koning, IJS Global Inc. 123. Robert Kahn, Fenwick & West LLP
124. John Moser, Denihan Hospitality Group 125. Rankings Update 126. Molly Rector, Spectra Logic Corporation
127. Katherine Nelson, Space Exploration Technologies 128. Linda Leftrict, Laureate Education 129. Melanie Green, Faegre Baker Daniels
130. James McGrew, Ogletree, Deakins, Nash, Smoak & Stewart, PC 131. Robert Kantor, MDC Partners Inc. 132. Adam Severson, Baker, Donelson, Bearman, Caldwell & Berkowitz
133. Judd Wagner, Blue Cross Blue Shield of North Dakota 134. Brad Wolansky, Yankee Candle Company 135. Christopher Quarles, Covington & Burling
136. Kevin McCue, Baker and Hostetler LLP 137. Thomas Seddon, Extended Stay Hotels 138. Despina Kartson, Latham & Watkins LLP
139. Judy Chen, Earthbound Farm 140. Robert O’Leary, Philadelphia Insurance Companies 141. Evan Schnittman, Hachette Book Group USA
142. James Stapleton, Littler Mendelson 143. Susan Sachatello, CUNA Mutual Group 144. Kerry Cooper, ModCloth, Inc.
145. James Hallam, Ben E Keith 146. Heather Nagel-Doughtie, Morris Communications Company 147. Rob Solomon, Outrigger Enterprises, Inc.
148. Ed Valle, El Pollo Loco, Inc. 149. Aleisha Gravit, Akin Gump Strauss Hauer & Feld LLP 150. Gale Pearce, AmeriHealth Mercy
151. Patrick Bustamante, Stinson Morrison Hecker LLP 152. Thomas Bond, Marshall, Dennehey, Warner, Coleman & Goggin 153. Eric Dewey, Robbins Geller Rudman & Dowd LLP
154. Robert Meadows, Bingham McCutchen 155. Anne Schuster, Thompson Coburn LLP 156. Kerry Sullivan-Lechner, Anderson, ZurMuehlen
157. Ellen Musante, Milbank Tweed Hadley & McCloy 158. Jeff Brown, Polyconcept North America (Leed’s) 159. Peter Columbus, Mayer Brown
160. Tricia Conahan, Grant Thornton LLP 161. Lenny Izzo, America Lawyer Media (ALM) 162. Rachel Macha, Protocol Global Solutions
163. Terri Snyder, Checkers Drive-In Restaurants, Inc. 164. Kevin Walsh, Mutual of America Life Insurance Company 165. Mark Benson, DoubleRock Corp
166. Bob Armour, Guaranteed Rate 167. Steve Schoffstall, Legrand 168. Scott Pattullo, Frank Consolidated Enterprises
169. Simone Rothman, Tai Ping Carpets Inc. 170. Douglas Kremer, Venable LLP 171. Derek Gaskins, Mid Atlantic Convenience Stores
172. Jason Abelkop, Buffets 173. Kim Perret, Jones Walker LLP 174. Jackie Sarlo, Snell & Wilmer LLP
175. John Rodger, Independent Health 176. Dawn Werry, Milliken & Co 177. Catherine Austin, Baker Botts
178. Perry Cooper, Rue La La 179. Rick Ellis, Brookshire Grocery 180. Kim Korda, Hughes Hubbard & Reed LLP
181. Kelly Cummings, Stroock & Stroock & Lavan LLP 182. Jackie Krejci, Strasburger & Price LLP 183. Toby Purdy, Freeman
184. Michael Zwerin, Gordon & Rees LLP 185. Stephen Burkhardt, UniGroup, Inc. 186. Marcella Diaz, The Liro Group
187. Paul Grabowski, Bracewell & Giuliani 188. Eileen Kenney, Ballard Spahr LLP 189. Susan Kilkenny, Taft, Stettinius & Hollister LLP
190. Debbie Mandelker, Arnold & Porter LLP 191. Paul Bromfield, G-I Holdings 192. Brad Cumings, The Terminix International Company, LP
193. Joanne Jackson, Lewis Brisbois Bisgaard & Smith 194. Rob Kass, Elkay Manufacturing Co. 195. Robert Brooks, Paul Hastings LLP
196. Steve Cobden, The Thompson Group 197. Mark Hanna, Richline Group, Inc. 198. Joi Scardo, Bradley Arant Boult Cummings LLP
199. Whitney Strickland, Repcon Strickland, Inc. 200. Jim Wassell, ServiceMaster 201. Veronica Blum, Pashman Stein, PC
202. Tori Durliat, Advanced Drainage Systems 203. Deborah Farone, Cravath, Swaine & Moore 204. Hilary Keates, New Balance Athletic Shoe
205. Chris Prokopeas, Williamson-Dickie Manufacturing 206. Stacey Sandison, Sasktel 207. Donna Spafford King, Celebrating Home
208. John Byrne, Drinker Biddle & Reath LLP 209. Marc Helms, Mansfield Oil 210. Gayle Matthei-Meredith, Cassidy Turley, Inc.
211. Mimi Naylor, Cct Solutions, Ltd 212. Greg Nook, JE Dunn Construction Group 213. David Woods, Kelley Drye & Warren LLP
214. Clare Grossman, Jackson Lewis LLP 215. Cathy Hull, Fazoli’s Restaurants, Inc. 216. Kimberly Kuo, Baker & Taylor
217. J.B. Raftus, GSD&M’s Idea City 218. James Reynolds, Wells’ Dairy 219. Fred Sanelli, Performance Food Group
220. Bob Settle, Crescent Electric Supply 221. Jack Barger, Sinclair Oil 222. Greg Breeden, Crete Carrier
223. Bryan Reese, Foster Farms 224. Mark Thompson, Bryan Cave LLP 225. Mickey Wilson, CBS Interactive, Inc.
226. Yolanda Cartusciello, Debevoise & Plimpton 227. Melissa Croteau, Nixon Peabody LLP 228. Timothy Gilbert, Campus Management Corporation
229. Patricia Goldman, March of Dimes 230. Darla Hastings, Fulbright & Jaworski LLP 231. Martha O’Gorman, Liberty Tax Service
232. Eddie Woods, Dots, LLC 233. Greg Bloom, Allied Building Products Corporation 234. Jeffrey Brennan, Altair Engineering, Inc.
235. Deanna Byler, Husch Blackwell LLP 236. Marc Connor, Possible Worldwide 237. Jennifer Manton, Loeb & Loeb LLP
238. Terry Wozniak, Gordon Food Service 239. Ken Callander, Davis Wright Tremaine LLP 240. Tisha Gay, Better Homes and Gardens Real Estate Metro Brokers
241. Barbara Bryant, Alston & Bird LLP 242. Melissa Portunato, Hellmann Worldwide Logistics, Inc. 243. Clayton Brown, New Prime, Inc.
244. Juan Rovira, Bacardi 245. Chris Carter, Shook, Hardy & Bacon LLP 246. Patrick Deck, IWCO Direct
247. Hunter Fleming, Interstate Wire Co. 248. David Egan, Reed Smith LLP 249. rankings update
250. Vincent Socci, William Pitt Sothebys Int Rlty

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