Featured Executive:
Mark Greatrex
Mark Greatrex is senior vice president, chief marketing officer for Cox Communications. In this role, he is responsible for overseeing all marketing activities including customer value management, branding and advertising, research, pricing and bundling, product and competitive marketing, business-to-business marketing, acquisition and retention marketing, and marketing communications. Greatrex is also charged with ensuring strategy alignment with the Strategy, Product and Technology leaders.
Greatrex has more than 25 years of marketing experience for consumer brands. Prior to joining Cox, he served as senior vice president of Global Still Beverages at The Coca-Cola Company where he was responsible for a $7 billion portfolio of beverages. During his five year tenure at Coke, Greatrex held a variety of senior-level marketing positions. His accomplishments included growing the still business category by 26% through the successful execution of marketing programs such as Powerade’s FIFA World Cup and the international launch of glaceau vitamin water. Additionally, Mark pioneered Interactive Marketing at the company, which included building a global digital platform, developing a mobile marketing strategy and expanding customer relationship management and loyalty areas. His work drove major gains in marketing productivity and built critical new marketing capabilities.
Prior to the Coca-Cola Company, Greatrex was executive vice president of Brand Marketing at America Online (AOL) where he was responsible for marketing AOL’s broadband and dial-up Internet access services across a portfolio of brands, comprised of more than 30 million subscribers. He was also responsible for developing, launching and marketing a variety of premium Internet subscription services including AOL's Safety & Security Center, AOL Voice Services, digital music and AOL Latino. In addition, Greatrex provided leadership for various pricing strategies.
Before joining AOL, Greatrex was a part owner and company officer who led marketing and sales operations for Eagle Family Foods, Inc. He began his marketing career at Unilever PLC in 1984 and held general management and marketing roles of increasing responsibility during his 16-year career with the company culminating with his promotion to vice president and general manager of Lipton Tea’s US operations.
Greatrex holds a Bachelor’s Degree in Economics from the London School of Economics and a Master’s of Business Administration from New York University’s Leonard Stern Business School.
2012 Top Private CMO Rankings
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There are over 50,000 Chief Marketing Officers and Senior Marketing Executives in the United States. Only the very best are awarded the distinction of being a part of ExecRank’s “Top Marketing Executives” for 2012. As always, there was a premium on experience, but also on innovative engagement strategies that broke through the clutter and yielded a substantial return on investment. In addition, this year in particular there was a heavy emphasis on social media marketing, mobile marketing, and strategic partnerships. Special consideration was also given to marketing executives active giving speeches, serving as board members, and those that released a book this year. The Marketing Executives that made this list represent the best of the best in marketing management and leadership for 2012.
Marketing executives were ranked according to our patent-pending proprietary Marketing Executive Ranking Algorithm that calculates points for 24 key categories, in addition to the insights and feedback from evaluation committees featuring some of the world’s most renowned business leaders. Like all of our position specific ranking algorithms, the Marketing Executive Algorithm serves as an objective standard for executive performance and is designed to produce results that act as leading indicators for future executive and team performance. Feedback from award winners includes:
Tom Nightingale, President, Sales and Marketing, ModusLink Global Solutions – “It is great to see that ExecRank has produced a credible means to analyze the wide variety of marketing techniques that exist across so many industries and produce a best-in-class rating system removing the subjectivity that has historically existed.”
Diane Dietz, EVP & Chief Marketing Officer, SAFEWAY INC. – “I’m honored by the recognition and pleased to be counted among a roster of CMO’s managing some of the finest brands in the world.”
Deborah Meyer, SVP & CMO, Pulte Group – “It is great to be included on this terrific list of thought leaders in marketing and see that ExecRank has incorporated criteria that reflect the evolving focus of our work as CMOs.”
Eric Waller, CMO, Health Management Associates – “I am humbled to be on a list with such outstanding individuals who are tackling some of the most complex marketing challenges ever faced.”
Tobias Lee, CMO, Thomson Reuters Tax & Accounting – “It’s an honor to be recognized by ExecRank and to be included amongst such distinguished company.”
Jeff Cohen, CMO, MonaVie – “I am extremely honored, humbled and grateful for the recognition by ExecRank for making the TOP CMO for 2012.”
See more praise and media mentions for ExecRank Marketing Executive rankings…
2012 Top Private Company CMOs
| 1. Mark Greatrex, Cox Communications, Inc. | 2. Michael Clinton, Hearst | 3. Partha Bose, Oliver Wyman |
| 4. Todd Pendleton, Samsung Telecommunications, Americas | 5. Dana Birkes, The Flintco Companies | 6. Jeff Berardi, K&L Gates LLP |
| 7. Allen Chichester, Barnes & Thornburg LLP | 8. Rob Gittings, PricewaterhouseCoopers | 9. Naomi Troni, Havas Worldwide |
| 10. Marie Chinnici-Everitt, DTCC | 11. Brian Beitler, David’s Bridal, Inc. | 12. Walter Levitt, Comedy Central |
| 13. Matt O’Toole, Reebok International, Ltd. | 14. Katherine D’Urso, King & Spalding LLP | 15. Anne Malloy Tucker, Goodwin Procter LLP |
| 16. Ed Baker, American City Business Journals, Inc. | 17. Amy Fowler, Mintz Levin Cohn Ferris Glovsky and Popeo PC | 18. Robert Baginski, Monitor Group LLC |
| 19. Ash ElDifrawi, GoGo LLC | 20. John Hanratty, Travel Impressions | 21. Kimberly Steimle, Suffolk Construction |
| 22. Cindy Cook, Cengage Learning | 23. Andrew Flack, Hilton Hotels | 24. James Speros, Fidelity Investments |
| 25. Mark Taylor, Rosetta Inc. | 26. David Stever, Ben & Jerry’s | 27. Chip Coyle, Infor |
| 28. Jim Freeze, Aspect Software, Inc. | 29. Lisa Calvo Haas, Cozen O’Connor | 30. Eric Fletcher, McGlinchey Stafford PLLC |
| 31. Sally Feldman, Skadden, Arps | 32. Michael Hobson, Mandarin Oriental Hotel Group | 33. Michael Miller, Hyper Marketing, Inc. |
| 34. Jack Bowen, Education Management | 35. Ben Craner, Café Rio, Inc. | 36. Stephanie Goldstein, Wilmer Cutler Pickering Hale and Dorr LLP |
| 37. Jonathan Muhtar, Captain D’s | 38. Victoria Spang, Sheppard Mullin Richter & Hampton LLP | 39. Barbara Sessions, Winston & Strawn LLP |
| 40. Elizabeth Francis, Gilt Groupe LLC | 41. Maureen Migliazzo, DLA Piper LLP | 42. Timothy Kopp, ExactTarget, Inc. |
| 43. Nancy Altman, ShopKo Stores | 44. Daniel Foster, Megapath Inc. | 45. Amy Kennedy, Ebates.com |
| 46. Deborah Roth Grabein, Andrews Kurth LLP | 47. Kevin McMurdo, Perkins Coie LLP | 48. Chris Tomasso, First Watch Restaurants, Inc. |
| 49. Marie Lerch, Booz Allen Hamilton | 50. Dave Whitten, The Nordam Group | 51. James Durham, McGuireWoods |
| 52. Serge Exshaw, MAQUET, Inc. | 53. Joan Khoury, LPL Investment Holdings | 54. Timm Bledsoe, Turtle Top |
| 55. Kathy Calta, Vertis | 56. Christopher Perini, Insurance Services Office, Inc. | 57. Jason Bovis, Akerman Senterfitt LLP |
| 58. Greg Regian, FOCUS Brands Inc. | 59. Amy Maniatas, National Geographic Society | 60. Sue Brelus, Thompson Hine LLP |
| 61. Jamie Gorski, Bozzuto’s | 62. Joel Hackney, Avaya | 63. Kathy Juve, 24/7 Inc. |
| 64. Maura Brandt, Miller & Chevalier | 65. Kelly Largey, Fish & Richardson PC | 66. George Pastrana, ACH Food Companies Inc. |
| 67. Andre Jacquet, Brightstar | 68. Kurt Schwartzkopf, Kroenke Sports Enterprises | 69. Tammy Barboni, Baker Tilly Virchow Krause, LLP |
| 70. Jim Schiefelbein, Baird & Warner | 71. John Galloway, Hard Rock Café International, Inc. | 72. Scott Vogel, Oreck Corporation |
| 73. Carol Godfrey, Southwire | 74. Wendy Taylor, Dechert LLP | 75. Chris Boone, BancorpSouth Insurance Services, Inc. |
| 76. Dennis Brown, Interstate Battery System International | 77. Louis Cona, Advance Publications (Conde Nast Publications Inc.) | 78. Lawrie Ferguson, Coast Capital Savings |
| 79. Stacy Dewalt, Learning Care Group | 80. John White, US Xpress Enterprises | 81. Francesca Schuler, BevMo! |
| 82. Robert Howey, The Republic Group | 83. Mark Rothwell, Dean Health System | 84. Arthur Schleifer, Gold Key – PHR Hotels and Resorts |
| 85. Frank Hamlin, Guitar Center | 86. Chris Stockwell, GEI Consultants Inc. | 87. Mark Messing, Duane Morris LLP |
| 88. Barry Nelson, NewPage | 89. Tamara Ward, Camping World Inc. | 90. Hans Haglund, Patton Boggs LLP |
| 91. Laurie Robertson, Baker & McKenzie | 92. Matthew Sherman, Quarles & Brady LLP | 93. Courtney Chiang Dorman, Wilson Sonsini Goodrich & Rosati |
| 94. Dean Evans, Subaru of America, Inc. | 95. Jon Wendel, Hy-Vee | 96. Lynn Kirk, Cooley LLP |
| 97. Ed McNamara, Software House Intl | 98. Felice Wagner, Sutherland | 99. Christophe Coudray, Kaz Inc. |
| 100. Abby Aurbach, Television Broadcasts Limited | 101. Beth Bernitt, HOK | 102. Damien Cohen, Holland and Knight LLP |
| 103. Peter Reiner, Toys “R” Us | 104. Joe Calve, Morrison & Foerster LLP | 105. Paul Fowler, Axway Inc Ltd |
| 106. Debbie Krieps, Mesirow Financial Holdings Inc. | 107. James Ward, Doner Agency | 108. Cindy Mannes, Arrow Exterminators |
| 109. Jody Bilney, OSI Restaurant Partners | 110. Julie Gilbert, Locke Lord Bissell & Liddell LLP | 111. Marcia Jeffers, Sills Cummis & Gross PC |
| 112. Bruce Morton, Allegis Group | 113. Scott Kilburg, Foley & Lardner LLP | 114. Katherine Hollar, Lathrop & Gage LLP |
| 115. Ian Arthur, Intrawest Corporation | 116. Jose Cunningham, Crowell & Moring | 117. Michael Hertz, White & Case LLP |
| 118. Diana Hovey, Corner Bakery Café | 119. Steven Phelps, NASCAR | 120. Eric Cosway, Quantum Digital |
| 121. Linda Bartman, Classified Ventures, LLC (Cars.com) | 122. Rene De Koning, IJS Global Inc. | 123. Robert Kahn, Fenwick & West LLP |
| 124. John Moser, Denihan Hospitality Group | 125. Rankings Update | 126. Molly Rector, Spectra Logic Corporation |
| 127. Katherine Nelson, Space Exploration Technologies | 128. Linda Leftrict, Laureate Education | 129. Melanie Green, Faegre Baker Daniels |
| 130. James McGrew, Ogletree, Deakins, Nash, Smoak & Stewart, PC | 131. Robert Kantor, MDC Partners Inc. | 132. Adam Severson, Baker, Donelson, Bearman, Caldwell & Berkowitz |
| 133. Judd Wagner, Blue Cross Blue Shield of North Dakota | 134. Brad Wolansky, Yankee Candle Company | 135. Christopher Quarles, Covington & Burling |
| 136. Kevin McCue, Baker and Hostetler LLP | 137. Thomas Seddon, Extended Stay Hotels | 138. Despina Kartson, Latham & Watkins LLP |
| 139. Judy Chen, Earthbound Farm | 140. Robert O’Leary, Philadelphia Insurance Companies | 141. Evan Schnittman, Hachette Book Group USA |
| 142. James Stapleton, Littler Mendelson | 143. Susan Sachatello, CUNA Mutual Group | 144. Kerry Cooper, ModCloth, Inc. |
| 145. James Hallam, Ben E Keith | 146. Heather Nagel-Doughtie, Morris Communications Company | 147. Rob Solomon, Outrigger Enterprises, Inc. |
| 148. Ed Valle, El Pollo Loco, Inc. | 149. Aleisha Gravit, Akin Gump Strauss Hauer & Feld LLP | 150. Gale Pearce, AmeriHealth Mercy |
| 151. Patrick Bustamante, Stinson Morrison Hecker LLP | 152. Thomas Bond, Marshall, Dennehey, Warner, Coleman & Goggin | 153. Eric Dewey, Robbins Geller Rudman & Dowd LLP |
| 154. Robert Meadows, Bingham McCutchen | 155. Anne Schuster, Thompson Coburn LLP | 156. Kerry Sullivan-Lechner, Anderson, ZurMuehlen |
| 157. Ellen Musante, Milbank Tweed Hadley & McCloy | 158. Jeff Brown, Polyconcept North America (Leed’s) | 159. Peter Columbus, Mayer Brown |
| 160. Tricia Conahan, Grant Thornton LLP | 161. Lenny Izzo, America Lawyer Media (ALM) | 162. Rachel Macha, Protocol Global Solutions |
| 163. Terri Snyder, Checkers Drive-In Restaurants, Inc. | 164. Kevin Walsh, Mutual of America Life Insurance Company | 165. Mark Benson, DoubleRock Corp |
| 166. Bob Armour, Guaranteed Rate | 167. Steve Schoffstall, Legrand | 168. Scott Pattullo, Frank Consolidated Enterprises |
| 169. Simone Rothman, Tai Ping Carpets Inc. | 170. Douglas Kremer, Venable LLP | 171. Derek Gaskins, Mid Atlantic Convenience Stores |
| 172. Jason Abelkop, Buffets | 173. Kim Perret, Jones Walker LLP | 174. Jackie Sarlo, Snell & Wilmer LLP |
| 175. John Rodger, Independent Health | 176. Dawn Werry, Milliken & Co | 177. Catherine Austin, Baker Botts |
| 178. Perry Cooper, Rue La La | 179. Rick Ellis, Brookshire Grocery | 180. Kim Korda, Hughes Hubbard & Reed LLP |
| 181. Kelly Cummings, Stroock & Stroock & Lavan LLP | 182. Jackie Krejci, Strasburger & Price LLP | 183. Toby Purdy, Freeman |
| 184. Michael Zwerin, Gordon & Rees LLP | 185. Stephen Burkhardt, UniGroup, Inc. | 186. Marcella Diaz, The Liro Group |
| 187. Paul Grabowski, Bracewell & Giuliani | 188. Eileen Kenney, Ballard Spahr LLP | 189. Susan Kilkenny, Taft, Stettinius & Hollister LLP |
| 190. Debbie Mandelker, Arnold & Porter LLP | 191. Paul Bromfield, G-I Holdings | 192. Brad Cumings, The Terminix International Company, LP |
| 193. Joanne Jackson, Lewis Brisbois Bisgaard & Smith | 194. Rob Kass, Elkay Manufacturing Co. | 195. Robert Brooks, Paul Hastings LLP |
| 196. Steve Cobden, The Thompson Group | 197. Mark Hanna, Richline Group, Inc. | 198. Joi Scardo, Bradley Arant Boult Cummings LLP |
| 199. Whitney Strickland, Repcon Strickland, Inc. | 200. Jim Wassell, ServiceMaster | 201. Veronica Blum, Pashman Stein, PC |
| 202. Tori Durliat, Advanced Drainage Systems | 203. Deborah Farone, Cravath, Swaine & Moore | 204. Hilary Keates, New Balance Athletic Shoe |
| 205. Chris Prokopeas, Williamson-Dickie Manufacturing | 206. Stacey Sandison, Sasktel | 207. Donna Spafford King, Celebrating Home |
| 208. John Byrne, Drinker Biddle & Reath LLP | 209. Marc Helms, Mansfield Oil | 210. Gayle Matthei-Meredith, Cassidy Turley, Inc. |
| 211. Mimi Naylor, Cct Solutions, Ltd | 212. Greg Nook, JE Dunn Construction Group | 213. David Woods, Kelley Drye & Warren LLP |
| 214. Clare Grossman, Jackson Lewis LLP | 215. Cathy Hull, Fazoli’s Restaurants, Inc. | 216. Kimberly Kuo, Baker & Taylor |
| 217. J.B. Raftus, GSD&M’s Idea City | 218. James Reynolds, Wells’ Dairy | 219. Fred Sanelli, Performance Food Group |
| 220. Bob Settle, Crescent Electric Supply | 221. Jack Barger, Sinclair Oil | 222. Greg Breeden, Crete Carrier |
| 223. Bryan Reese, Foster Farms | 224. Mark Thompson, Bryan Cave LLP | 225. Mickey Wilson, CBS Interactive, Inc. |
| 226. Yolanda Cartusciello, Debevoise & Plimpton | 227. Melissa Croteau, Nixon Peabody LLP | 228. Timothy Gilbert, Campus Management Corporation |
| 229. Patricia Goldman, March of Dimes | 230. Darla Hastings, Fulbright & Jaworski LLP | 231. Martha O’Gorman, Liberty Tax Service |
| 232. Eddie Woods, Dots, LLC | 233. Greg Bloom, Allied Building Products Corporation | 234. Jeffrey Brennan, Altair Engineering, Inc. |
| 235. Deanna Byler, Husch Blackwell LLP | 236. Marc Connor, Possible Worldwide | 237. Jennifer Manton, Loeb & Loeb LLP |
| 238. Terry Wozniak, Gordon Food Service | 239. Ken Callander, Davis Wright Tremaine LLP | 240. Tisha Gay, Better Homes and Gardens Real Estate Metro Brokers |
| 241. Barbara Bryant, Alston & Bird LLP | 242. Melissa Portunato, Hellmann Worldwide Logistics, Inc. | 243. Clayton Brown, New Prime, Inc. |
| 244. Juan Rovira, Bacardi | 245. Chris Carter, Shook, Hardy & Bacon LLP | 246. Patrick Deck, IWCO Direct |
| 247. Hunter Fleming, Interstate Wire Co. | 248. David Egan, Reed Smith LLP | 249. rankings update |
| 250. Vincent Socci, William Pitt Sothebys Int Rlty |
